Blueprint Global is a logistic company that specialises in making the complex simple, yet all of their communication did the exact opposite.
So we created a brand-mark from five shipping containers that come together to form a ‘chilled’ symbol. The five containers represented the five core segments of the business (air, sea, land, cross-trade & rail).
To create a more memorable and distinctive brand we added a layer of emotive imagery. Globally diverse locations showing transportation from the source to its final destination - capturing the careful, personal approach of a company who goes beyond the usual port-to-port service.


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PROJECT
Blueprint Global is a logistic company that specialises in making the complex simple, yet all of their communication did the exact opposite. So we created a brand-mark from five shipping containers that come together to form a ‘chilled’ symbol. The five containers represented the five core segments of the business (air, sea, land, cross-trade & rail).
To create a more memorable and distinctive brand we added a layer of emotive imagery. Globally diverse locations showing transportation from the source to its final destination - capturing the careful, personal approach of a company who goes beyond the usual port-to-port service.
PROJECT OUTPUT: Brand mark, livery, collateral, presentations, digital, stationery.
Before