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Tried & True Design Auckland

creating and curating brands through design

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Tried & True Design
Tried & True Design Auckland
Tried & True Design

PROJECT

Blueprint Global is a logistic company that specialises in making the complex simple, yet all of their communication did the exact opposite. So we created a brand-mark from five shipping containers that come together to form a ‘chilled’ symbol. The five containers represented the five core segments of the business (air, sea, land, cross-trade & rail).

 

To create a more memorable and distinctive brand we added a layer of emotive imagery. Globally diverse locations showing transportation from the source to its final destination - capturing the careful, personal approach of a company who goes beyond the usual port-to-port service.

 

PROJECT OUTPUT: Brand mark, livery, collateral, presentations, digital, stationery.

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