What do we mean by design with a difference? The primary goal of a branding agency is to help businesses (our clients) sell more of their goods and services, and the obvious way a branding agency can do this is through design. To make goods and services look and sound more beautiful so more people will engage with them.
But beauty alone doesn’t drive success – it’s relevance and utility that wins the day. And for this, we start with strategy. It defines the ‘who’, ‘what’ and most importantly, ‘why’ and creates an enduring blueprint that ensures consistency and a clear point of difference.
Branding is the visual manifestation of strategy. Strategic branding conveys complex messages of emotion, authenticity, credibility and desirability. And it can do it in an instant.
That’s the branding that we do. Design, with a difference.