The primary goal of a branding agency is to help businesses sell more of their goods and services, and the obvious way a branding agency can do this is through design. To make goods and services look more attractive so more people will want them. But design without strategy is just prettiness.
Making something pretty is not that challenging and may not even sell more, because prettiness is not design and design is pointless without strategy. Branding is the visual manifestation of strategy. It’s the end summation of an understanding of the product, who that product is being targeted to and where that product needs to be positioned. Strategic branding conveys complex messages of emotion, authenticity, credibility and desirability. And it can do it in an instant. That’s the branding that we do. We’re not a small agency, but we’re not a large agency either. We have some large clients, but we have small ones too and our success is measured in our current clients recommending us to their friends.