Church Road Winery were introducing a fine wine Provence style Rosé to their portfolio, a wine that was different to anything they had ever launched, so was deserving in its own range and pack style.
The wine style was aligning with Church Road’s expertise and heritage, and would be more feminine and delicate than any other product in their portfolio. This provided an opportunity to resonate with a female audience and recruit new consumers to the brand via a beautiful, sophisticated and distinctive proposition.
Our design inspiration came from a poem written by Tom McDonald to his wife, Gwen….‘wine must be gracious, loving and charming. Wine is like a partner in life….’. We created a striking illustrated silhouette of Gwen, and kept the rest of the bottle design simple with elegant typography.