United Fisheries


United came to us wanting a brand that captured a ’salt of earth’ personality for fresh, NZ caught seafood. They wanted it to reflect the authenticity of the fisherman they worked with everyday.

The word-mark caught on the fishing hook and pulled up through the water, tells the story of freshly caught. The packaging is built off the brands ’sea believers’ positioning – respect for the ocean & everything in it, with a visual style that is an extension of the rugged and isolated environments of coastal New Zealand.


Brand mark, packaging, vehicle livery, events brochures, advertising, stationery, comms, trade marketing.