United Fisheries came to us wanting a brand that captured a ’salt of earth’ personality for fresh, NZ caught seafood. It needed to reflect the authenticity of the fisherman they worked with every day.
The word-mark caught on the fishing hook and pulled up through the water, tells the story of freshly caught fish. The packaging is built off the brand’s ’sea believers’ positioning – respect for the ocean & everything in it, with a visual style that is an extension of the rugged and isolated environments of coastal New Zealand.
Brand positioning, brand story, brand mark, packaging, vehicle livery, events brochures, advertising, stationery, comms, trade marketing.