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Tried & True Design Auckland

creating and curating brands through design

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Tried & True Design
Tried & True Design Auckland
Tried & True Design

PROJECT

Service Foods new identity was designed to better communicate what the company actually offered – ingredients for chefs. Very few customers were aware of their diverse product offering and for Service Foods to grow, communicating this was paramount.

 

The idea behind the identity was simple, get back to basics and visually illustrate what Service Foods does - source a broad range of products and deliver them promptly to chefs around the country.

 

The man & the cart is a flexible design system that enables ingredients to change out depending on individual communications. It’s a simple way to deliver complicated messages to a widely varying audience.

 

PROJECT OUTPUT: Brand mark, vehicle livery, advertising, stationery, events, trade marketing.

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