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    PROJECT

    United came to us wanting a brand that captured a ’salt of earth’ personality for fresh, NZ caught seafood. They wanted it to reflect the authenticity of the fisherman they worked with everyday.

     

    The word-mark caught on the fishing hook and pulled up through the water, tells the story of freshly caught. The packaging is built off the brands ’sea believers’ positioning - respect for the ocean & everything in it, with a visual style that is an extension of the rugged and isolated environments of coastal New Zealand.

     

    PROJECT OUTPUT: Brand mark, packaging, vehicle livery, events brochures, advertising, stationery, comms, trade marketing.

    Tried & True Design
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Tried & True Design
Tried & True Design Auckland
Tried & True Design

PROJECT

United came to us wanting a brand that captured a ’salt of earth’ personality for fresh, NZ caught seafood. They wanted it to reflect the authenticity of the fisherman they worked with everyday.

 

The word-mark caught on the fishing hook and pulled up through the water, tells the story of freshly caught. The packaging is built off the brands ’sea believers’ positioning - respect for the ocean & everything in it, with a visual style that is an extension of the rugged and isolated environments of coastal New Zealand.

 

PROJECT OUTPUT: Brand mark, packaging, vehicle livery, events brochures, advertising, stationery, comms, trade marketing.

Before