Life, a local non-profit organisation came to us to update their brand identity. The church arm represents about 70% of their activity, which is complemented by three other key focus areas (Community, Business & Kingdom). The idea behind the brand mark was the sum of parts coming together to form something greater than the individual.

The brand mark was kept simple using the cross symbology as this enabled it to work across a huge array of diverse touch-points. The identity is built around four key colours, each representative of the four focuses and the crosses are used at various sizes to give it a dynamic look & feel.


Brand identity, brand mark, signage, guidelines, stationery, animation, launch video.