2022 Transform Awards
Best Visual Identity from the Food & Beverage Sector
Gold Winner

“Very solid project all round. The strategy, execution
and results are very strong overall. It’s hitting all the right
marks while achieving great results in a short time span.”
— 2022 Transform Awards judging comments

CHALLENGE

Kāpiti has long been known for creating some of New Zealand’s most distinctive dairy products, from award-winning cheese to indulgent ice cream. When the opportunity arose to extend the brand into yoghurt, the challenge was to capture Kāpiti’s premium positioning and sense of discovery in a new category already crowded with everyday options. The goal was to create a yoghurt range that felt luxurious and unmistakably Kāpiti – delivering a moment of indulgence that could stand out in the chilled aisle.

APPROACH

Building on the brand promise of mouthwatering taste discoveries, we sought to bring Kāpiti’s adventurous flavour spirit to life in yoghurt form. The black base remained essential to the brand’s DNA, signalling quality and sophistication, while the design focused on creating impact in the chiller. We used vivid, mouthwatering photography, “sculptured towers of flavour”, to make the product irresistibly tactile and delicious. These imperfect, gooey stacks captured the realness and intensity of Kāpiti flavours, ensuring each pack felt like an invitation to indulge.

RESULT

The new packaging brought Kāpiti’s premium personality to the yoghurt aisle with bold appetite appeal and distinctive shelf presence. The range communicates indulgence through craft, texture and colour – achieving standout within a visually noisy category while remaining true to the masterbrand.

KEY TAKEAWAY

Strong brands don’t just stretch into new categories, they bring their essence with them. By translating Kāpiti’s adventurous taste philosophy into a visual and sensory experience, we created a yoghurt brand that feels both fresh and familiar – a true Kāpiti discovery.