We are a specialist
branding and
design agency

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We believe great brands don’t just represent a business — they are the business. More than a logo or campaign, a strong brand captures who you are, what you stand for, and how you show up every day. In a crowded market, the best brands don’t just cut through — they connect. They build loyalty, inspire belief, and create meaning. When a brand reflects the true spirit of a business, it drives growth and relevance.


Tried&True is a provider of All-of-Government (AoG) Creative Services panel.

SELECTED
WORKS

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Here’s a few projects showing how we’ve helped businesses
and organisations move from good-to-great.

Junior Tri-Nations Indoor Netball 2024 Brand Identity, Brand Guidelines, Comms
The New Zealand National Party Brand Identity, Brand Guidelines
Good Feeding Strategy, Naming, Visual Identity, Packaging, Communications
Blueprint Global Brand identity, vehicle livery, collateral, stationery, signage
Blackbird Finance Brand mark, signage, collateral, livery, website
Kāpiti Visual Identity, Packaging, Communications
Service Foods Brand identity, vehicle livery, advertising, stationery, events, trade marketing, printed communications, corporate profile, video, website.
Church Road Single Vineyard Strategy, Packaging, Comms
GoalsGetter Brand strategy, visual identity, illustrations
Brand Marks A selection of different works
See More of Our Work

DESIGN WITH
A DIFFERENCE

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We believe in the transformative power of design to elevate products and services, driving deeper engagement and fostering enduring relationships that influence behaviour and propel commercial success. Our clients span across New Zealand, Australia, Asia, the US, the UK, and Europe, reflecting our global reach and expertise.

However, aesthetics alone don’t drive success – it’s the combination of relevance and utility that wins the day. That’s why we begin with a robust brand strategy, defining the ‘who’, ‘what’, and most importantly, ‘why,’ to establish the foundation for compelling and meaningful design.