Nikko Asset Management is a Japanese multinational investment company. It is one of the largest asset managers globally. GoalsGetter is their smart online investment platform that gives everyday investors the ability to invest in Nikko AM managed and Kiwisaver funds. The platform makes it easy for anyone to set up – you can start with as little as $250 – and track your investments online. Set your goal – whether it be that dream holiday, a house, or retirement – you can personalise your goals and the smart fund managers behind GoalsGetter manage your money.

We developed the strategic brand platform and visual identity for GoalsGetter, to bring it to life in the digital world.

A suite of illustrations was created to tell the story in a dynamic and engaging way, with our action based ‘GO’ logo all about doing, positivity and empowering our investors, helping them reach those goals.


Brand strategy, visual identity, illustration.