WHAT
WE DO

At Tried&True, we work best by working with our clients collaboratively — before we even think about the end result, we can work with you on that big idea — bigger than packaging or the brochure — the story that can extend across every touchpoint.

We believe you can only create a meaningful and true expression of a brand if you have done some core thinking around it. That’s what we do: design with a difference.

BRAND
STRATEGY

Brand Strategy is all about understanding where your brand stands and where it needs to go. At Tried&True Design, we dive into market research, competitor analysis, and consumer insights to create a clear and actionable plan. This strategy helps align your business goals with what your audience wants, ensuring your brand grows in the right direction. It’s about setting the foundation for your brand’s success in the market.

BRAND
DEVELOPMENT

Brand Development takes your brand from concept to reality. Our team at Tried&True Design works with you to shape your brand’s voice, messaging, and story. This process ensures every piece of communication reflects your brand’s core values and vision. Whether you’re a startup or an established business, our goal is to build a strong, cohesive brand that resonates with your audience and fosters loyalty.

BRAND &
VISUAL IDENTITY

Brand and Visual Identity is about creating a visual language that represents your brand. This includes designing logos, choosing typography, and developing colour schemes. At Tried&True Design, we translate your brand’s essence into visuals that are both appealing and meaningful. This visual identity helps your brand stand out and communicate effectively with your audience, making a lasting impression.

BRAND
ACTIVATION

Visual Activation brings your brand’s visual elements to life across various platforms. At Tried&True, we focus on creating engaging content for social media, digital advertising, out of home, in-store activations and much more. Our aim is to ensure your visual communications are not only consistent but also compelling, capturing attention and driving engagement. It’s about making your brand visually dynamic and active in the market.

Visual Activation Services at Tried&True include:
— Packaging
— Marketing Communications
— Logos
— Out of home advertising
— Print Advertising
— Social Media Assets
— Event and Exhibition Design
— Signage and Wayfinding
— Annual Reports

” I have worked with T&T for over 10 years and across 3 complex businesses and always value them as a strategic thinker and partner. It always starts with the brief and having clear consumer insights. Andrew and the team really pressure test the brief to ensure there is a clear problem to solve, this gets us faster with regard to timelines and budget efficiency.

T&T have always been strong in their strategic thinking that allows brands to have strong, unique positions and platforms of growth. This requires strong collaboration with other partners and a working style that makes it easy for everyone.

From creating blueprints, design strategy and high quality execution the work has enabled big brands to improve their financial performance and market share.”

Mike Boness
Marketing Director
Fonterra

“Throughout this journey, your professionalism, energy and creative talent that we have come to adore so much over the years, remains unsurprisngly high. The positive feedback that we are receiving already is a true credit to the design, and is a key reason for the product flying off the shelf! We couldn’t have done it without you!”

Jenny Churchill
Head of Marketing
Fonterra