In a very crowded marketplace, getting consumers attention on shelf is becoming more and more competitive, so design plays a pivotal role in influencing purchasing decisions, as consumers often perceive a wine’s quality and worth based on its branding and packaging.

Innovative and well-executed packaging designs will differentiate a wine from competitors, attract attention on shelves, and create a memorable impression. Storytelling and ‘talkability’ is becoming more and more important to consumers as they look for something that will resonate with them emotionally, that they can connect with beyond its physical attributes, and something they would be proud to take to a dinner party and become a talking point.

Moana Strategy, Brand Identity, Packaging Henkell Freixenet Packaging M by Montana Brand identity, packaging Montana NZ Collection Naming, positioning, packaging, illustration Makers Anonymous Branding, naming, packaging, typeface Woodstock Brand mark, packaging, range architecture Church Road Gwen Branding, naming, packaging, illustration Deutz Rebrand, brand mark, packaging Pask Winery Branding, packaging, event collateral, digital, advertising Zeelandt Brewery Brand identity, brand mark, naming & stories, packaging, illustration, stationery, livery, apparel, beer taps, trade marketing and in-store POS Church Road Single Vineyard Packaging Church Road 120 Years Packaging