M by Montana

Introducing a new, premium range to the iconic Montana family of wines, M by Montana. This is their pinnacle wine range, steeped in heritage yet crafted for the modern palate, these confident wines bring to life a bolder, more premium expression of New Zealand terroir.  Montana is a brand known and loved by Kiwis for over 40 years, so building on that heritage we started with the original Montana crest ‘In vino felicitas et caritas’ (in happiness and love of wine), and gave it a twist, by designing a label with a strong, modern yet regal blue set against a classic premium black background.

Project Output

Brand identity, packaging.