OUR
WORK

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Brands aren’t remembered because they look different. They’re remembered because they stand for something people understand.

Every project below began with a business looking to change something : how it was perceived, who it appealed to, where it could compete, or what it could become. We worked alongside leadership to define that opportunity, then built brands that brought the strategy to life in ways people could understand and believe in.

Every challenge was different. The ambition to create something stronger was the same.

Medical Technology Association NZ A dated identity was holding back one of New Zealand's most vital health organisations. We rebuilt it from the ground up.
Good Feeding A science-backed nutrition programme needed a brand parents and health professionals would trust. We named it, shaped it and opened the door to global expansion.
Blueprint Global A global logistics business that looked like a generic freight company. We gave it a brand as intelligent as its operation.
Junior Tri-Nations Indoor Netball 2024 New Zealand hosting an international youth tournament needed an identity with real energy. We delivered one bold enough to match the athletes.
Kāpiti Premium dairy credentials, new category. We created packaging bold enough to own the chiller aisle — and won Gold at the Transform Awards.
GoalsGetter One of the world's largest investment companies wanted everyday Kiwis to feel like investing was made for them. We built the brand from scratch — name, strategy, identity and made it feel possible.
Service Foods New Zealand's largest private food distributor kept being mistaken for a catering company. We reframed the brand around provenance — farm to delivery.
The New Zealand National Party A political identity that had grown static and corporate. We modernised it without losing what made it recognisable.
Church Road Single Vineyard A new premium tier for Church Road, positioned between Grand Reserve and Tom. Built on the idea that simplicity is the ultimate sophistication.
Kingmakers Racehorse syndication is a conservative world. We gave this one the identity of a genuinely modern, elevated offer.
Brand Marks A logo is the most distilled expression of a brand — one mark that has to carry meaning, stand out and endure. This is a selection of identities we've built across industries: each one grounded in strategy, refined into form, and designed to do real work in the world.
Anchor Flavoured Milk Fourteen global markets, different languages and cultures. We created pack characters that communicated Taste, Energy and Strength without words.
Culley’s Hot Sauce A farmers' market brand gone global, with personality bigger than its packaging. We gave Culley's the identity to match.
United Fisheries A business with genuine purpose had no way to express it. The Sea Believers platform unified them inside and out.
Munch’n A premium berry brand for global export, built to work across kiwiberries, blueberries, cherries and strawberries — bold enough to create loyalty in a category that doesn't usually have it.
Waste-Not Kitchen Surplus meat turned into soup, with every purchase donating another to a family in need. We built a brand as warm and purposeful as the idea behind it.
General Capital & General Finance Two NZX-linked financial businesses, one fragmented presence. We unified them under a single, distinctly New Zealand identity.
Vietrose A fast-growing Vietnamese food manufacturer exporting globally but looking local. We built a world-class identity from the ground up.
Arcadia Ten architecturally designed Epsom townhouses needed a brand as considered as the buildings. We built one that sold the vision before construction was complete.
Kirk Group A pre-press business operating across four countries looked like four different companies. We made them look like one world-class operation.
Anchor Milk Portfolio Six enriched milk variants, no unifying system. We built the architecture and messaging hierarchy that finally made the range make sense.
Fresh’n Fruity Indulge & Greek A beloved Kiwi yoghurt being outpaced by premiumisation. We stretched it into two new spaces without losing what made it Fresh'n Fruity.
Moana A Hawke's Bay winery with global ambitions but packaging that couldn't carry them. We built a three-tier identity rooted in land, sea and Māori mythology.
Church Road Gwen A poem Tom McDonald wrote to his wife Gwen became the entire design. A silhouette, restrained typography, copper foil — and a rosé that recruited new consumers to the brand.
Number Worx A specialist finance business needed a name and identity that commanded immediate respect. We built it from scratch.
Zeelandt Brewery Great beer, packaging that didn't match it. We wrote a story for every brew and built a woodcut illustration world that made Zeelandt unmistakable.
Tip Top Bakery 36 SKUs fragmenting into irrelevance. We rebuilt the range architecture, strengthened the hero red, and lifted sales significantly across the category.
Kāpiti Gift Boxes Kāpiti's premium credentials, applied to gifting. We created packaging that made every box feel like an occasion.
Anchor Protein+ Protein yoghurt didn't feel tasty. We redesigned the range to lead with flavour — and won Silver at the Transform Awards.
Makers Anonymous Pernod Ricard wanted a wine that broke every category rule. We built the identity — and a bespoke typeface called Rebellious — to prove it.
M by Montana Montana needed a sub-brand that felt premium without losing its spirit. We refined the identity into something more considered and distinct.
Tegel Eleven logo versions, 240+ SKUs, 8 months, no coherent system. We rebuilt the identity and restored Tegel's authority as New Zealand's market-leading poultry brand.
Kingmakers Racehorse syndication is a conservative world. We gave this one the identity of a genuinely modern, elevated offer. Blueprint Global A global logistics business that looked like a generic freight company. We gave it a brand as intelligent as its operation. Medical Technology Association NZ A dated identity was holding back one of New Zealand's most vital health organisations. We rebuilt it from the ground up. Junior Tri-Nations Indoor Netball 2024 New Zealand hosting an international youth tournament needed an identity with real energy. We delivered one bold enough to match the athletes. General Capital & General Finance Two NZX-linked financial businesses, one fragmented presence. We unified them under a single, distinctly New Zealand identity. Good Feeding A science-backed nutrition programme needed a brand parents and health professionals would trust. We named it, shaped it and opened the door to global expansion. Kāpiti Premium dairy credentials, new category. We created packaging bold enough to own the chiller aisle — and won Gold at the Transform Awards. Brand Marks A logo is the most distilled expression of a brand — one mark that has to carry meaning, stand out and endure. This is a selection of identities we've built across industries: each one grounded in strategy, refined into form, and designed to do real work in the world. The New Zealand National Party A political identity that had grown static and corporate. We modernised it without losing what made it recognisable. Nikko AM NZ Investment Scheme Climate Report One of the world's largest investment companies needed its climate report to go beyond compliance. We turned complex data into a compelling story of leadership. Blackbird Finance A progressive vehicle lender with a dated brand. We gave Blackbird the confident, distinctive presence its offer deserved. GoalsGetter One of the world's largest investment companies wanted everyday Kiwis to feel like investing was made for them. We built the brand from scratch — name, strategy, identity and made it feel possible. Service Foods New Zealand's largest private food distributor kept being mistaken for a catering company. We reframed the brand around provenance — farm to delivery. Anchor Protein+ Protein yoghurt didn't feel tasty. We redesigned the range to lead with flavour — and won Silver at the Transform Awards. Bird & Barrow A free-range brand built on a fictional story had lost consumer trust. We rebuilt it around the real farmers — and won Gold. United Fisheries A business with genuine purpose had no way to express it. The Sea Believers platform unified them inside and out. Kirk Group A pre-press business operating across four countries looked like four different companies. We made them look like one world-class operation. Anchor Branding One of NZ's most trusted dairy brands had lost its emotional clarity. We built the masterbrand system that brought it back. Florescent Gin A gin that turns pink when you add tonic needed packaging as theatrical as the trick. We named it, illustrated it, and made the bottle tell the story. Anchor Milk Portfolio Six enriched milk variants, no unifying system. We built the architecture and messaging hierarchy that finally made the range make sense. United Fisheries Brands Three new food brands created from scratch for Costco. Each with its own culture, energy and instant shelf appeal. M by Montana Montana needed a sub-brand that felt premium without losing its spirit. We refined the identity into something more considered and distinct. Henkell Freixenet Global sparkling wine portfolio, diverse markets. We created packaging that lifted quality perception across the range. Kāpiti Gift Boxes Kāpiti's premium credentials, applied to gifting. We created packaging that made every box feel like an occasion. Moana A Hawke's Bay winery with global ambitions but packaging that couldn't carry them. We built a three-tier identity rooted in land, sea and Māori mythology. Fresh’n Fruity Indulge & Greek A beloved Kiwi yoghurt being outpaced by premiumisation. We stretched it into two new spaces without losing what made it Fresh'n Fruity. Montana NZ Collection Twenty individual Kiwiana illustrations, one super-premium wine range. An iconic expression of New Zealand culture at the top of the shelf. Arcadia Ten architecturally designed Epsom townhouses needed a brand as considered as the buildings. We built one that sold the vision before construction was complete. Culley’s Hot Sauce A farmers' market brand gone global, with personality bigger than its packaging. We gave Culley's the identity to match. Vietrose A fast-growing Vietnamese food manufacturer exporting globally but looking local. We built a world-class identity from the ground up. Waste-Not Kitchen Surplus meat turned into soup, with every purchase donating another to a family in need. We built a brand as warm and purposeful as the idea behind it. St Cuthbert’s A great school with a new brand essence — Making Girls Amazing — and an identity that couldn't carry it. We gave it one that could. Mansons Culley’s Gift Box A construction company's Christmas gift, built entirely from their own world. Four sauces named after trade terms, a steel tray, one memorable gift. Tegel Eleven logo versions, 240+ SKUs, 8 months, no coherent system. We rebuilt the identity and restored Tegel's authority as New Zealand's market-leading poultry brand. Anchor Flavoured Milk Fourteen global markets, different languages and cultures. We created pack characters that communicated Taste, Energy and Strength without words. Church Road 120 Years A 120th anniversary deserved more than a commemorative label. We told Tom McDonald's story across five bottles, with a wax seal commissioned from the UK. Sugartree Lane A new CBD-fringe retail precinct needed a name and identity that could attract tenants before it was even finished. We gave it both. Church Road Gwen A poem Tom McDonald wrote to his wife Gwen became the entire design. A silhouette, restrained typography, copper foil — and a rosé that recruited new consumers to the brand. Tip Top Bakery 36 SKUs fragmenting into irrelevance. We rebuilt the range architecture, strengthened the hero red, and lifted sales significantly across the category. Church Road Single Vineyard A new premium tier for Church Road, positioned between Grand Reserve and Tom. Built on the idea that simplicity is the ultimate sophistication. Anchor Export Nutritional One message platform for Anchor across the entire Pacific — from New Caledonia to PNG. We found the universal truth: dairy helps kids grow strong. Munch’n A premium berry brand for global export, built to work across kiwiberries, blueberries, cherries and strawberries — bold enough to create loyalty in a category that doesn't usually have it. Zeelandt Brewery Great beer, packaging that didn't match it. We wrote a story for every brew and built a woodcut illustration world that made Zeelandt unmistakable. Makers Anonymous Pernod Ricard wanted a wine that broke every category rule. We built the identity — and a bespoke typeface called Rebellious — to prove it. Deutz New Zealand's leading méthode traditionnelle needed modernising without losing loyal shoppers in the transition. We evolved it — premium finishes, stronger mark, same confidence. Woodstock A bourbon with genuine Kentucky heritage that kept having to repeat the word "Kentucky" because no one believed it. We replaced overstatement with craft. Number Worx A specialist finance business needed a name and identity that commanded immediate respect. We built it from scratch. Mosin Fresh Extraordinary coffee from the mountains of PNG — with a brand that didn't come close to doing it justice. We created illustrated packaging that made it giftable and collectable. Pask Winery One of Hawke's Bay's most respected wineries needed a brand presence as considered as its winemaking. We delivered across packaging, events, digital and advertising.