Once renowned for its bright blue colour and big red T, Tegel had become a brand of many different looks across both packaging and the brand mark itself. Our job was to strengthen the logo and redefine the Tegel blue – an intrinsic characteristic that we couldn’t shy away from.
We re-ignited Tegel’s brand by giving it a heart and soul, through a dynamic family look that could stretch across 240+ SKUs nationally as well as an extensive export portfolio. The design needed enough flexibility that it could target different need states across every category.
Brand identity, packaging, trade material, events, brand guidelines, corporate stationery.