United Fisheries Brands

We recently developed three distinct new brands for United Fisheries, specifically created for Costco: Loco Loco, Lucky Boy, and Ya Tai. Each brand embraces its cultural roots while appealing to food enthusiasts seeking quick, authentic, delicious tasting foods.

Loco Loco brings vibrant, Mexican-inspired street styled foods to the table, with a playful and energetic identity. Lucky Boy offers authentic Chinese-inspired dishes, capturing the street food essence with a cheeky, youthful vibe. Ya Tai delivers the refined taste of Japan, combining tradition with modern convenience.

Each range is designed for those who want traditional hand-made, high-quality foods that are ready in under 10 minutes, making them perfect for busy food lovers who refuse to compromise on taste.

PROJECT OUTPUT

Strategy, Naming, Brand Identity, Packaging.