Church Road Winery were introducing a new range to their portfolio to showcase the quality and winemaking credentials of the Hawkes Bay and Church Road team, led by Chris Scott. The range was to be a premium offer, positioned between their Grand Reserve Range and Tom.
Our design was built on the essence of simplicity being the ultimate in sophistication. Taking the traditional and contemporary aspects of Church Road, we created a label to reflect the single source of this super premium wine. The distinct shaped label created a strong visual difference to competitor brands and gave an elevated point of difference within the Church Road portfolio, it’s recognised at a glance and visually owns the space.