Blueprint Global is a logistics company that specialises in making the complex simple, yet all of their communications did the exact opposite. We developed a brand and visual identity to communicate their offer – the logo created from five shipping containers that come together to form a ‘chilled’ symbol. The five containers represented the five core segments of the business (air, sea, land, cross-trade & rail).
To create a more memorable and distinctive brand we added a layer of emotive imagery. Globally diverse locations showing transportation from the source to its final destination – capturing the careful, personal approach of a company who goes beyond the usual port-to-port service.
Brand identity, livery, collateral, presentations, digital, stationery.