2022 Transform Awards
Best Brand Evolution (Consumer)
“The brand changes hit the mark with consumers at the point of sale and the depth of the brand creates a relationship between producers and buyers for future purchases.”
— 2022 Transform Awards judging comments
BIRD & BARROW
Introducing NEW Bird & Barrow Free Range, 100% Antibiotic Free Chicken.
Like you, we care about the food we eat. We like to know where it comes from and how it’s been treated from farm to fork. Bird & Barrow farmers’ commitment to a higher level of care, is how they bring you truly good Free Range Plus 100% Antibiotic Free chicken.
We developed a brand platform to communicate what makes Bird & Barrow chicken special, and at the heart of everything was their hardworking farmers, their respect for the environment and genuine care that produces chicken you and you family can trust.
In a sea of green on the supermarket shelf, the distinctive blue packaging, with charming illustrations bring to life the story of the high standards of care, control, protection and freedom which enables these chickens to be antibiotic free. Right down to the radio that is played to keep them entertained!
Look out for Bird & Barrow at your local supermarket or butchers and find out more about their story here www.birdandbarrow.co.nz
Brand strategy, naming, packaging, website, communications, livery.