National Party


We were approached by the National Party to refresh and warm up their dated identity, with a simple mandate to keep the ‘N’ and the colour blue. The identity was then to be handed over to their greater team and electorates to implement. One of our key insights was the Southern Cross stars were lost within the mark and was there an opportunity to make them play a larger role within the identity.

Our solution was creating an iconic ‘N’, which was bold and confident, one that would have good stand-out on both large and small scale touch points. This then gave us the opportunity to integrate imagery within the mark and humanise the brand. The logo mark was supported by a flexible suite of brand assets that reflected a bright and confident direction for the party. The blue was given more warmth and energy by adding a magenta hue.


Brand identity, brand guidelines.