CHALLENGE

The Junior Tri Nations Indoor Netball event brings together 19 elite youth teams from South Africa, Australia and New Zealand, competing across under 12, under 14, under 16 and under 18 categories. As host nation for the 2024 tournament, New Zealand needed a bold, unifying identity that would capture the energy of the game and the spirit of international competition, while also signalling its home-court advantage. The brief called for an identity that felt modern, memorable and capable of energising players, supporters and officials across all levels of the competition.

APPROACH

Working with the World Indoor Netball Association (WINA), we drew inspiration from the netball itself, the hoop and the iconic New Zealand fern. These core elements were distilled, abstracted and re-formed into a striking three-dimensional symbol that personifies both the sport and the host nation. The imagery was deliberately colour-driven, abstract and dynamic to create an ownable visual language that stands apart from traditional netball iconography. By using vibrant gradients and kinetic shapes, the identity expresses the speed, force and agility of the indoor game. The interplay of colour and form reinforces the idea of teams converging from three nations, united in competition yet distinguished by their individual energy.

RESULT

The new identity delivers a cohesive and memorable visual system for the 2024 competition. Applied across uniforms, courtside environments and digital channels, it creates a sense of momentum and spectacle while strengthening recognition of the event. It captures the energy and competitive spirit of the Tri Nations tournament and honours New Zealand’s sporting heritage in a way that feels contemporary, confident and globally relevant.

KEY TAKEAWAY

By fusing national symbolism with sporting dynamism, the identity unites teams and fans under one banner. It celebrates competition, connection and pride on an international stage, giving the Junior Tri Nations a visual presence equal to the calibre of the athletes it brings together.

 

 

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