The brief from Pernod Ricard for Deutz was to evolve their existing range of packaging, modernising it to retain relevance and enhance shelf stand-out, whilst still retaining brand recognition. It was really important the changes made were subtle enough that there was no confusion for shoppers during the change. The brand mark was strengthened for greater standout and label details refined and embellished to give it a fresher more premium look. We updated the stocks, textures and print finishes to elevate its appearance and give it a truly premium look and feel.
Brand mark, packaging.