United Fisheries


United Fisheries came to us wanting a brand that captured a ’salt of earth’ personality for fresh, NZ caught seafood. It needed to reflect the authenticity of the fisherman they worked with every day.

The word-mark caught on the fishing hook and pulled up through the water, tells the story of freshly caught fish. The packaging is built off the brand’s ’sea believers’ positioning – respect for the ocean & everything in it, with a visual style that is an extension of the rugged and isolated environments of coastal New Zealand.


Brand strategy, brand identity, brand mark, packaging, vehicle livery, brochures, advertising, stationery, event stands.