Tried & True Design – Branding, Design & Packaging Agency.


Based in Auckland, New Zealand Tried&True work with a diverse range of local and international clients from start ups to small independents, large multi-nationals and global businesses.


Set up in 2014 by Andrew Sparrow and Trudy Hunt, Tried & True have brought together a highly experienced team who will invest in and challenge their clients to produce exceptional design that delivers outstanding results across all media; corporate identity design, graphic design, branding, brand development, logo design, packaging design, in-store marketing, brand activation, annual report design, animation, video, trade marketing, truck and vehicle design, branding, brand name development, website design, point of sale (POS), events, CGI, photography, advertising, billboards, bus shelters, poster design, business cards, marketing, trade events, signage design, copy writing, strategic development, brand positioning. It takes many years of experience to build such a broad network of highly skilled people to be able to deliver any size project (big or small) seamlessly.


The Tried and True team have broad global experience, having worked in agencies in United Kingdom, London, New York, America, Australia, Europe and across the Pacific.


Championing creativity and innovation, pushing creative boundaries and producing strategic design solutions that deliver designs with more than just good looks.

Creating and transforming brands with substance and relevance to today’s consumer is what they do best. Every brand needs to stand for something and be easily identifiable and this is what they focus on getting right, ensuring it comes through clearly across all communication.


Their work is regularly featured on The Dieline and Packaging of the world and the team have collected design awards from Best Awards, Pentawards, The Dieline Awards, Red Dot Awards, Dandad.


With years of experience working on projects of all sizes and budgets - from small brand evolutions through to complete rebrands and brand revolutions. Tried & True have a sound commercial understanding of business change and dynamics and work closely with their clients to launch new designs into the market, ensuring customers are migrated as part of the process.


Get in-touch if you’re looking to create a new brand or transform your existing brand or follow them on instagram: triedandtruedesign






Tried & True Design – Auckland Branding, Design & Packaging Agency.

creating and curating brands through design

Tried & True Design – Branding, Design & Packaging Agency.
Tried & True Design – Auckland Branding, Design & Packaging Agency.