WHAT
WE DO

—

We create brands from the inside out. Our work begins with understanding who you are, what you stand for and where you are heading. By establishing a clear strategic foundation, we ensure every expression of your brand is purposeful, aligned and built to last. From there, we bring brands to life through considered design, communication and experience. Every touchpoint is treated as part of a connected system, not a one-off execution.

This is design with a difference – work that goes beyond how a brand looks, to shape how it is understood, experienced and remembered.

BRAND
STRATEGY

—

Brand Strategy is all about understanding where your brand stands and where it needs to go. At Tried&True Design, we dive into market research, competitor analysis, and consumer insights to create a clear and actionable plan. This strategy helps align your business goals with what your audience wants, ensuring your brand grows in the right direction. It’s about setting the foundation for your brand’s success in the market.

BRAND
DEVELOPMENT

—

Brand Development takes your brand from concept to reality. Our team at Tried&True Design works with you to shape your brand’s voice, messaging, and story. This process ensures every piece of communication reflects your brand’s core values and vision. Whether you’re a startup or an established business, our goal is to build a strong, cohesive brand that resonates with your audience and fosters loyalty.

BRAND &
VISUAL IDENTITY

—

Brand and Visual Identity is about creating a visual language that represents your brand. This includes designing logos, choosing typography, and developing colour schemes. At Tried&True Design, we translate your brand’s essence into visuals that are both appealing and meaningful. This visual identity helps your brand stand out and communicate effectively with your audience, making a lasting impression.

BRAND
ACTIVATION

—

Brand activation is how a brand comes to life, end to end. From defining how it looks, sounds and behaves, through to how it shows up in market, we activate brands with clarity, consistency and purpose across every touchpoint. This approach ensures strategy is not just defined, but fully expressed – this includes :

Brand foundations
Brand strategy development
Brand architecture and naming
Workshops and alignment sessions

Identity and systems
Logo design and visual identity systems
Typography, colour and visual language
Brand guidelines, governance and asset libraries

Verbal identity
Brand voice and tone
Messaging frameworks and taglines
Content strategy and copy systems

Packaging and product
Packaging design and unboxing experiences
Product and innovation design
Retail and spatial design

Marketing and communications
Marketing communications and campaigns
Out of home and print advertising
Social and digital content

Digital and experience
Websites, apps and digital platforms
Online and hybrid activations

Experiential and in-market
Events, exhibitions and trade shows
Pop-ups, sampling and live experiences
Retail and in-store activation

Environments and wayfinding
Signage, wayfinding and physical environments

Corporate and reporting
Annual reports and corporate communications

Cultural insight and advisory

—

Where projects intersect with place, community, or te ao Māori, we work alongside experienced Māori cultural advisors to ensure our thinking is informed, respectful, and appropriate to the Aotearoa context.

This advisory support helps shape language, framing, and strategic thinking, ensuring cultural considerations are integrated thoughtfully rather than treated as an afterthought. It allows us to approach place-based, community-facing, and public sector work with care, clarity and confidence.

Our advisors bring senior experience across planning, design, and statutory processes, offering pragmatic guidance that bridges cultural understanding with real-world delivery.

—

” I have worked with T&T for over 10 years and across 3 complex businesses and always value them as a strategic thinker and partner. It always starts with the brief and having clear consumer insights. Andrew and the team really pressure test the brief to ensure there is a clear problem to solve, this gets us faster with regard to timelines and budget efficiency.

T&T have always been strong in their strategic thinking that allows brands to have strong, unique positions and platforms of growth. This requires strong collaboration with other partners and a working style that makes it easy for everyone.

From creating blueprints, design strategy and high quality execution the work has enabled big brands to improve their financial performance and market share.”

Mike Boness
Marketing Director
Fonterra

“Throughout this journey, your professionalism, energy and creative talent that we have come to adore so much over the years, remains unsurprisngly high. The positive feedback that we are receiving already is a true credit to the design, and is a key reason for the product flying off the shelf! We couldn’t have done it without you!”

Jenny Churchill
Head of Marketing
Fonterra