Challenge

Kirk Group is a leader in pre-press and print technology, operating across Australia, New Zealand, Asia and India. As the business continued to grow, its identity no longer reflected the scale and sophistication of its offer. The organisation needed to bring its regional operations together under one cohesive brand that clearly articulated its vision, capability and technical leadership. The objective was to position Kirk Group as one group, with one direction, delivering an end-to-end service from design through to print.

Approach

We created a bold and contemporary brand profile that captures Kirk Group’s technical excellence and innovative mindset. Strong imagery and a vibrant colour system became the foundation of the visual language, ensuring standout across markets. The brand showcases their best-in-class pre-press and print technology while giving them a distinctive and unified presence at every touchpoint.

Result

The refreshed identity presents Kirk Group as a single, globally connected business with a clear and confident voice. From printed materials to digital environments and workspace interiors, every element reinforces their precision, quality and forward-thinking approach.

Key takeaway

By unifying their global operations under one powerful identity, Kirk Group now stands as a world-class brand shaping the future of design, pre-press and print solutions.