Challenge

Blueprint Global is a global logistics company specialising in simplifying complex supply chains. Their existing communications, however, were overly technical and disconnected. The visual language was not reflecting the clarity and care they offered.

Approach

We created a brand identity built around a new logo : five interlocking shipping containers that form a “chilled” symbol, representing the five core business segments (air, sea, land, rail and cross-trade). We paired this with emotive imagery : transport scenes, global routes, human touch, so the brand speaks with both logic and heart. We rolled out the identity across livery, collateral, digital, stationery, presentations, and signage, making sure the system was consistent but adaptable across touchpoints.

Result

A bold, cohesive brand with a life of its own – clearly expressing what Blueprint Global does: making complexity feel simple and personal. The identity works across scales and media, unifying previously fragmented visual systems. Blueprint now presents as more distinct, trusted, and human.

Key takeaway

In logistics, clarity is your strongest ally. By turning function into form – five containers, one symbol, we gave Blueprint Global a visual language that matches its promise.

 

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