CHALLENGE

Formerly known as Nikko Asset Management, Amova Asset Management is one of the world’s largest investment companies. As part of their evolution, they wanted to strengthen their presence in the New Zealand market through GoalsGetter – a smart online investment platform that makes it easy for anyone to start investing with as little as $250. The platform needed to feel approachable and motivating, helping everyday investors set personal goals, from a dream holiday to a first home or retirement. They can then track their progress online.

APPROACH

We developed the strategic brand platform and visual identity to bring GoalsGetter to life in the digital world. Centred on optimism, action and empowerment, the identity uses an action focused “GO” logo to symbolise forward momentum. A suite of vibrant illustrations adds warmth and personality, helping to make investment feel engaging and achievable.

RESULT

The new identity positions GoalsGetter as an empowering, user friendly way to invest with Amova. It combines clarity and optimism, balancing digital simplicity with the reassurance of expert fund management.

KEY TAKEAWAY

By transforming investing into an accessible, goal driven experience, GoalsGetter helps everyday investors take confident steps towards achieving their ambitions – supported by the global strength of Amova Asset Management.

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