Challenge

Kāpiti’s promise of being relentless in the pursuit of taste set the ambition for a new collection of three cheese gift boxes. Each box needed to showcase the craft behind Kāpiti’s hand made cheeses while elevating the sense of premium quality and heritage the brand is known for. The challenge was to create packaging that felt elegant, functional and environmentally responsible, while enhancing the overall gifting experience.

Approach

We developed a design system that placed rich, moody photography at its heart. Each image was carefully composed with subtle pairings, considered lighting and a tonal palette that captured the depth and character of the cheeses. This approach created an immersive sensory experience, giving the gift boxes a feeling of generosity and flavour even before they were opened. The structural and graphic design worked together to ensure the experience felt refined yet practical. From the naming through to the pack architecture, the intention was to create a keepsake that felt worthy of the product inside and unmistakably Kāpiti.

Result

A suite of gift boxes that elevate the storytelling around Kāpiti cheese. The balance of craft, photography and thoughtful detail creates a premium gifting experience that feels both modern and true to the brand’s heritage.

Key takeaway

When the sensory world of the product drives the design, the packaging becomes part of the taste experience. By expressing Kāpiti’s pursuit of flavour through imagery, structure and tone, the gift boxes create an emotional connection before the cheese is even enjoyed.