CHALLENGE

Pask Winery sought an identity that more honestly reflected who they were, the wines they crafted and the philosophy behind them. Their existing expression lacked the restraint, elegance and quiet confidence that define Kate Radburnd’s winemaking style. The task was to articulate the depth of their story without embellishment, and to establish a visual language that felt grounded in place and true to their character.

APPROACH

The Pask crest became the foundation of the identity. Divided into four considered segments, it holds the initials that honour the winery’s heritage while drawing focus to the stones of the Gimblett Gravels. This terrain is central to everything Pask represents. As the only winery producing its entire portfolio exclusively from grapes grown in this renowned region, provenance is not merely part of their story — it is the story. The crest therefore operates as both emblem and anchor, a distilled symbol of origin, legacy and craft.

While the overarching design philosophy remains intentionally understated, refinement was introduced through subtle textural details, considered line work and quiet moments of embellishment. These nuances bring depth, tactility and a sense of craftsmanship to an expression that otherwise remains minimal and composed. The result mirrors the wines themselves: elegant on the surface, detailed in their structure, expressive without ever overstating.

RESULT

The refreshed identity now presents Pask Winery with greater clarity and self-assurance. The crest offers an immediate and unmistakable link to the Gimblett Gravels, while the restrained visual language communicates sophistication, authenticity and integrity. Together, these elements create a brand world that aligns seamlessly with the character of the wines and the ethos of the people behind them.

KEY TAKEAWAY

Simplicity becomes powerful when it is grounded in truth. Pask Winery demonstrates how a pared-back identity, built on meaningful symbolism and refined detail, can project confidence, provenance and craft without needing to raise its voice.

 

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