Challenge

Mansons Construction is one of New Zealand’s leading commercial and residential developers, known for high quality projects and a strong focus on innovation. For Christmas they partnered with Culley’s to create a distinctive gift for clients and partners. Culley’s produced a limited run of four medium to hot sauces, but the range needed a unifying idea, names with character and a presentation that felt crafted and memorable.

Approach

We created a naming system inspired by construction language, giving each sauce a title with personality and a clear nod to Mansons world. Roof Shout set the tone, Leveller and Blowtorch dialled up the heat in a way that felt on brand, and Foreman acted as the confident anchor of the set. The names worked both as category cues and as playful industry references, making the range feel uniquely theirs.

To complete the experience, we designed a bespoke steel carry tray to hold the four bottles. The material choice reinforced the connection to construction, while the form ensured the sauces would be proudly displayed in homes and offices. A custom box and recipe card brought the whole idea together as a cohesive Christmas gift.

Result

A memorable branded gift that blends construction culture with culinary heat. The naming, packaging and presentation form a cohesive set that reflects the character of Mansons and creates a talking point long after the holiday season.

Key takeaway

By building the concept from Mansons industry language and signalling the heat through names such as Leveller and Blowtorch, the range became more than a gift. It became a piece of brand storytelling that clients could enjoy, display and remember.