Challenge

Arcadia Park is a collection of ten architecturally designed townhouses in the heart of Epsom, created by Leuschke Group, one of New Zealand’s most respected practices. Despite the quality of the design and its premium location, the development needed a brand identity that could translate architectural intent into market appeal. The task was to build a brand that felt confident and refined, captured the values of the project and supported sales by giving future homeowners a clear sense of place. The early materials did not yet reflect the harmony, proportion and care inherent in the homes. The ambition was to create a presence that signalled quality, elevated perception and told a coherent story across all touchpoints, from digital listings to printed collateral and on-site experience.

Approach

Working closely with Arcadia Developments, we explored the essence of the project : crafted homes grounded in strong architectural thinking. From this came a brand platform centred on balance and precision. The identity is anchored by a distinctive A mark whose geometry echoes the architectural forms. This becomes more than a logo. It is a signal of stability and a visual expression of the development’s principle of creating beautiful, high quality family homes. A refined palette, contemporary typography and structured layouts bring clarity to the brand. Photography direction highlights materiality, light and architectural lines. Marketing materials, including brochures, floorplan packs and digital assets, were shaped to support the buyer journey. Site signage and wayfinding mirror the restraint of the identity, reinforcing a sense of a development considered in every detail.

Result

The identity brought Arcadia Park to life with clarity and assurance. Prospective buyers were able to understand the potential of the homes before construction was complete, supported by strong visual storytelling and consistent communication. The distinctive A mark quickly became a recognisable symbol for the development, building familiarity and trust. The brand elevated perception and helped position Arcadia Park as a premium, architecturally led offering. Sales materials supported confidence and engagement, giving buyers a clear understanding of the design intent and value.

Key takeaway

When architectural thinking is translated through a disciplined identity, it becomes a commercial advantage. Arcadia Park now has a unified brand presence that turns a well-designed development into a compelling place to belong.