CHALLENGE

Church Road were introducing a Provence-style Rosé unlike anything in their current portfolio. More delicate and feminine, it needed its own identity while still feeling aligned with the brand’s heritage. The challenge was to create a refined, emotionally resonant design that appealed to a predominantly female audience and brought new consumers into the Church Road world.

APPROACH

We centred the design on a poem written by founder Tom McDonald to his wife, Gwen. Its themes of grace and charm became the basis for the Rosé’s visual story. A poised illustrated silhouette of Gwen created instant distinction and emotional depth printed direct to bottle. Around it, we kept the design restrained – soft tones, elegant typography and a clean layout with subtle elements of copper foil to express the wine’s finesse and Provence-inspired style.

RESULT

The Rosé added a fresh, graceful dimension to the Church Road portfolio. Its feminine cues and storytelling broadened the brand’s appeal, while the refined execution maintained Church Road’s quality and craft. On shelf, it signalled a premium yet approachable expression of the brand, helping attract new consumers to the range.

KEY TAKEAWAY

Authentic storytelling, expressed with restraint, can elevate a brand. The Rosé shows how a simple, emotive idea can introduce a new chapter while remaining true to a respected heritage.

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