CHALLENGE

Henkell is one of the worlds most recognised sparkling wine houses, known for combining centuries of craft with a strong international presence. With a reputation built on quality, celebration and refinement, the brand wanted a premium gift box for Henkell Vintage Sparkling Wine that felt worthy of its heritage while standing out in a competitive gifting segment.

APPROACH

We drew inspiration from the frescoes in Henkells historic wine cellars, artworks rich with romance, ceremony and the spirit of celebration. Translating these into a contemporary visual language, we created a gift box that evokes the atmosphere of the cellars while elevating the sense of occasion. The design brings together heritage, artistry and an authentic emotional connection to Henkell Vintage.

RESULT

The new gift box delivers a refined and distinctive presence that aligns Henkell Vintage with the expectations of premium gifting. By integrating artwork drawn from the cellars, the packaging adds depth and storytelling while strengthening perceptions of quality and craftsmanship.

KEY TAKEAWAY

Heritage can be a powerful driver of premium appeal when expressed with clarity and relevance. Henkell shows how using authentic brand history can lift a product, enrich its story and build stronger emotional connection at the point of purchase.