CHALLENGE

In 2018, St Cuthbert’s College refined its brand strategy around a new essence : Making Girls Amazing. The challenge was to translate this powerful idea into a contemporary visual identity that reflected the school’s academic excellence, spirit of empowerment and strong sense of community, while engaging both current families and future students.

APPROACH

We worked with the school to evolve their visual identity and apply it consistently across key communications. The new direction brought warmth, confidence and clarity to every touchpoint, balancing tradition with modernity. From the refreshed website and Open Day materials to the flagship 2019 Prospectus, the design expressed the energy, curiosity and potential of St Cuthbert’s students.

RESULT

The refreshed visual identity brought the brand essence to life, creating a cohesive and inspiring expression of what the school stands for. Each piece of communication now reflects a balance of heritage and forward thinking, helping St Cuthbert’s connect more meaningfully with parents, students and the wider community.

KEY TAKEAWAY

By aligning design with purpose, the brand now embodies the school’s belief in empowering young women to achieve their best – a confident, uplifting expression of Making Girls Amazing.