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Anchor Protein+

PROJECT

Introducing the fresh new look for Anchor Protein+. With a growing consumer demand for protein products, we were briefed to design new packaging to overcome perceptions that protein yoghurt wasn’t tasty, yet still communicate the benefits of protein in a distinctive and relevant way. We developed a ‘circle of flavour’ device to work across all products, helping shoppers navigate across the range and as a key visual device on advertising. This Greek style yoghurt is creamy, delicious and full of flavour. Protein+, Delicious fuel for life.

PROJECT OUTPUT

Brand identity, packaging, advertising

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