MAKERS ANONYMOUS
Makers Anonymous, an innovative new wine brand by Pernod Ricard with a unique proposition to grow the premium wine segment. The brand was to go beyond the expected category wine credentials and more so than any other brand in the Pernod Ricard portfolio.
We developed a brand and packaging that was inspired by those moments when everything just comes together beautifully. Makers Anonymous is a collision of something expected with the unexpected. Glamorous rebellion.
Printed directly to the bottle, the variants are bold and simple allowing the colour of the wine to shine through. Overprinted with gold metallic graffiti style type, defacing the classic wine bottle with a gold metallic ensures the graffiti concept is seen as glamorous and playful. The expected with the unexpected. For the packaging and collateral, we created the bespoke typeface ‘Rebellious’, designed in collaboration with Dave Foster.
PROJECT OUTPUT
Branding, naming, packaging design, typeface.
SUGARTREE LANE
As Auckland continues its giddy growth, a new urban life is flourishing within the once empty CBD. SugarTree Lane, a retail hub neatly contours around the edge and under the impressive SugarTree development. The development sits in a new ‘golden’ triangle between Ponsonby, Grey Lynn and Freeman’s Bay and flanks the CBD, within easy walking and cycling distance to many of the city’s main attractions.
We partnered with SugarTree to create the naming, brand identity, website and marketing collateral to help promote and sell their retail spaces and bring the potential of the development to life. The identity plays on the open laneways configuration of the development, while the messaging alludes to the infinite possibilities that can be enjoyed at SugarTree Lane.
PROJECT OUTPUT
Naming, brand identity, website, marketing collateral, advertising, environmental graphics, way-finding.
NUMBER WORX
Creating a new start-up is a big move and it was no different for Number Worx who offer businesses financial acumen & guidance to all sort of businesses. Launching themselves into the market for the first time, they needed a brand identity that gave them and potential new clients confidence. Our inspiration for the naming, logo design and collateral for Numberworx was piecing together the financial puzzle of business, delivered with simplicity and framed it up in a way that made it easy for people to understand and relate to.
PROJECT OUTPUT
Naming, logo design, stationery, collateral.
ANCHOR FLAVOURED MILK
The biggest challenge for this brief from Fonterra was the packaging update for Anchor Flavoured Milk had to work in up to 14 very diverse countries, across multiple languages. Based on research insights we moved away from the previously sports focused packaging, to a simpler, bolder design that heros flavour and has the personality and stand-out to connect with younger consumers and transcend language barriers.
Strong, visual point-of-sale was a must to help communicate the packaging change and grow the brands share across these markets. We brought the packs to life on the comms. touch-points so if you couldn’t read you would still understand the message.
PROJECT OUTPUT
Packaging, point of sale, vehicle livery, trade presenters, promo give-aways, outdoor advertising.
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CHURCH ROAD GWEN
Church Road Winery were introducing a fine wine Provence style Rosé to their portfolio, a wine that was different to anything they had ever launched, so was deserving in its own range and pack style.
The wine style was aligning with Church Road’s expertise and heritage, and would be more feminine and delicate than any other product in their portfolio. This provided an opportunity to resonate with a female audience and recruit new consumers to the brand via a beautiful, sophisticated and distinctive proposition.
Our design inspiration came from a poem written by Tom McDonald to his wife, Gwen: ‘Wine must be gracious, loving and charming. Wine is like a partner in life…’ We created a striking illustrated silhouette of Gwen, and kept the rest of the bottle design simple with elegant typography.
PROJECT OUTPUT
Wine branding, naming, packaging.
DEUTZ
The brief from Pernod Ricard for Deutz was to evolve their existing range of packaging, modernising it to retain relevance and enhance shelf stand-out, whilst still retaining brand recognition. It was really important the changes made were subtle enough that there was no confusion for shoppers during the change. The brand mark was strengthened for greater standout and label details refined and embellished to give it a fresher more premium look. We updated the stocks, textures and print finishes to elevate its appearance and give it a truly premium look and feel.
PROJECT OUTPUT
Brand mark, packaging.
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KIRK GROUP
We partnered with Kirk Group to help launch them as one group, with one vision globally. As the industry leaders of image carriers in Australasia, they needed a corporate profile and marketing collateral that showcased the group’s value in delivering integrated solutions from design through to print.
Strong imagery with incredible colour played a pivotal role in the brands new identity – it creates stand-out & cut-through, allowing them to show case their best in class pre-press & print capabilities.
PROJECT OUTPUT
Corporate profile, plate and tube shippers, stationery, environmental design.
PASK WINERY
Pask Winery wanted their brand to be a truer reflection of who they were and the wines they made. The design had to be understated and elegant, a reflection of Kate Radburnd’s wine making style.
The Pask crest is divided into four segments and represents the most important elements of the winery – P W (their initials/legacy) and the stones of the Gimblett Gravels which they consider to be the jewel in their crown, since they are the only winery to solely produce all their wine from grapes grown there.
While the designs appear understated, detailing is brought through with subtle textural embellishments. A nod to the wines themselves.
PROJECT OUTPUT
Brand mark, packaging, presentations, event material, digital, advertising.
Before
ZEELANDT BREWERY
This Hawke’s Bay craft brewery had a reputation for making good beer but their packaging didn’t match their reputation. The clothing was not an indication of the man beneath. The brief from Chris at Zeelandt was to create a look which reflected the ‘true to style’ story of each brew and say ‘pick me up and buy me’.
We developed a story for each brew which inspired the imagery. The consistent woodcut style enabled us to tie together a diverse range of images into a cohesive range. With small independents, budget is always a big consideration, so we were constantly looking at ways to extend and reuse the illustrative assets.
PROJECT OUTPUT
Brand story, brand mark, brand architecture, packaging, illustration, stationery, livery, apparel, beer taps, trade marketing, in-store POS.
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