NIKKO AM NZ INVESTMENT SCHEME CLIMATE REPORT
Nikko Asset Management is one of the largest asset managers globally. The Climate Statement is a report produced yearly by Nikko AM New Zealand. It addresses the impacts of climate change and their effects on business and policy. The statement outlines how Nikko AM NZ integrates climate risks and opportunities into investment processes, reflects evolving regulations, and shows its commitment to aligning with climate standards and preparing for future impacts.
The document was designed to visually represent the negative impact of climate change and how we can mitigate with positive action. It features stark imagery of natural disasters and adverse environmental impacts, contrasted with visuals of renewable energy sources like wind turbines and solar panels, and thriving green landscapes. This balance illustrates both the challenges and progress towards sustainable solutions.
PROJECT OUTPUT
Visual Communication Strategy, Design.
Junior Tri-Nations Indoor Netball 2024
The Junior Tri-Nations Indoor Netball is an event that boasts 19 top teams from Australia, South Africa and New Zealand. These players are the next generation of players coming through and play in different categories – under 12, under 14, under 16, and sometimes under 18. The brand identity we have created for the 2024 competition, run by the World Indoor Netball Association (WINA), is to be held in Auckland, New Zealand.
Taking inspiration from a netball, hoop and the iconic New Zealand fern, we amalgamate these core elements to create a 3-dimensional symbol to personify the sport and the host nation. This vibrant and dynamic design reflects the competitive nature of the Tri-Nations tournament, which sees the teams go head-to-head. By integrating these elements, the logo pays homage to New Zealand’s sporting heritage in a fresh way while emphasising the international aspect of the competition, creating a cohesive visual identity.
PROJECT OUTPUT
Brand identity, guidelines, comms.
Before
THE NEW ZEALAND NATIONAL PARTY
We were approached by the National Party to refresh and warm up their dated identity, with a simple mandate to keep the ‘N’ and the colour blue. The identity was then to be handed over to their greater team and electorates to implement. One of our key insights was the Southern Cross stars were lost within the mark and was there an opportunity to make them play a larger role within the identity.
Our solution was creating an iconic ‘N’, which was bold and confident, one that would have good stand-out on both large and small scale touch points. This then gave us the opportunity to integrate imagery within the mark and humanise the brand. The logo mark was supported by a flexible suite of brand assets that reflected a bright and confident direction for the party. The blue was given more warmth and energy by adding a magenta hue.
PROJECT OUTPUT
Brand identity, brand guidelines.
Before
MOANA
Moana Park Estate had ambitions to become a world recognised producer of ultra premium wines, grown in the iconic New Zealand wine growing region of the Hawke’s Bay. However their packaging did not communicate neither the quality of the wine nor this ambition. It lacked clarity and direction. Building on the name ‘Moana’ and of the land, we created packs for the three tiers that sat within the range, giving each its own unique identity and story :
Moana Classic Range Thrust skywards by the 1931 Hawke’s Bay earthquake, the rich alluvial soils of Moana Park Estate were once the bed of a flowing river. For us, this perfectly symbolises the abundant power of New Zealand, where we grow and gather goodness from the land and from the sea. Reserve Range Hawke’s Bay sits where the power of the land meets the seductive pull of the sea. Moana Park Estate was formed by that elemental tension, rising from a riverbed after the great earthquake of 1931. So was our climate, perfect for producing complex yet elegant wines. The label takes the view of the topography looking back towards the land from the sea. Single Vineyard Range Hinemoana, the mother of the oceans and the guardian of the seas, protecting those that traverse the oceans, and the inspiration for our finest wine from Moana Estate Winery.
The strategic repositioning of Moana Park Estate’s wine ranges has not only clarified the brand’s identity but has also enriched it with storytelling depth. Each range now conveys a distinct narrative that resonates with consumers. This has reinvigorated the brand, creating a clear, compelling presence in the market.
PROJECT OUTPUT
Strategy, brand identity, packaging.
Before
ANCHOR BRANDING
ANCHOR is a Kiwi Classic. It’s been a welcome part of our country’s homes, fridges, pantries and tables since it was first produced in the Waikato with a little good old dairy know-how and ingenuity back in 1886. However over the past few years, the brand has lost clarity due to disparate communication and most recently a focus on nutrition and performance that lacked warmth, humanity and accessibility. Consumers associate Anchor with trust, familiarity, but the brand wasn’t standing for anything exceptional and was losing power in the mind.
Our brief was to develop a Masterbrand design system to help re-connect with New Zealanders on a deeper emotional with a clear, ownable and emotional story to tell that has a cohesive way of connecting all the Anchor supporting stories together. Based on the brand platform ‘the natural home of dairy, we developed an instantly recognisable ‘milkflow’ device to house the logo and tagline, to be used across all communications. No matter what the imagery or messaging was, there would be no doubt in the consumers mind we are telling the Anchor story and how important it is in the home life of Kiwis, and feel natural, kind, vital and inclusive.
We have now implemented the system across the full vehicle fleet, outdoor and press advertising and social media, nationwide and through the Pacific markets.
PROJECT OUTPUT
Master brand system, brand guidelines.
GOOD FEEDING
Good Feeding believe establishing healthy preferences at the very beginning develops positive lifelong eating practices and fights the good fight against childhood obesity. From healthy beginnings comes healthier lives, it’s the start we all deserve.
Their feeding programme, Go Well, helps take baby from first flavours through to adventurous eating in six simple steps. Designed to expose infants to different tastes and textures, Go Well helps deliver what’s best for baby and provides peace of mind for parents – all delivered to your door.
After developing the strategic brand platform and naming, we designed a flexible system, one that was friendly, approachable and simple, not cutesy, cheesy or naïve, as is often seen across the baby food category. Our logo represents fresh new starts through a sprout shape, a spoon that feeds and nurtures and a continuum of care and regeneration. Our photography captures the goodness of the programme, from farm to plate, without the fuss.
Good Feeding has now launched a pilot scheme in the USA, with plans to expand around the globe.
PROJECT OUTPUT
Brand strategy, naming, visual identity, packaging, communications.
GOALSGETTER
Nikko Asset Management is a Japanese multinational investment company. It is one of the largest asset managers globally. GoalsGetter is their smart online investment platform that gives everyday investors the ability to invest in Nikko AM managed and Kiwisaver funds. The platform makes it easy for anyone to set up – you can start with as little as $250 – and track your investments online. Set your goal – whether it be that dream holiday, a house, or retirement – you can personalise your goals and the smart fund managers behind GoalsGetter manage your money.
We developed the strategic brand platform and visual identity for GoalsGetter, to bring it to life in the digital world.
A suite of illustrations was created to tell the story in a dynamic and engaging way, with our action based ‘GO’ logo all about doing, positivity and empowering our investors, helping them reach those goals.
PROJECT OUTPUT
Brand strategy, visual identity, illustration.
Before
BLACKBIRD FINANCE
Blackbird Finance are a specialist lender for importers or dealers in the motor vehicle industry. They allow their clients to secure finance of vehicles that are in transit or still getting compliance. We partnered with Blackbird Finance to redefine their brand from a dated, traditional corporate brand into a emotive brand that would help them stand-out in the marketplace. To do this we worked with Andrea Minini, a world renowned Italian illustrator based in Novara to craft the new Blackbird.
PROJECT OUTPUT
Visual identity, website, vehicle livery, signage, collateral.
Before
ARCADIA
Arcadia Park is a development of 10 architecturally designed town-houses in the heart of Epsom by awarded architects Leuschke Group who are one of New Zealand’s leading architectural practices.
We partnered with Arcadia Developments to develop Arcadia Park brand identity and marketing collateral to help promote and sell their family of town houses and bring the potential of the development to life. The symmetry and strength of the A is an integral part of the brands identity which is founded on the principle of creating beautiful high quality family homes.
PROJECT OUTPUT
Branding, collateral, communications.
ST CUTHBERT’S
In 2018, St Cuthbert’s evolved their brand strategy, based around a brand essence of ‘Making Girls Amazing’. We worked with the school to update their visual identity and bring this to life through various key touchpoints, including their website, Open Day collateral, and their flagship publication, the 2019 Prospectus.
PROJECT OUTPUT
Visual identity, prospectus, website, E-newsletter, marketing communications, merchandise.
