Description
A gin that would change from clear to pink when tonic was added. We developed the name ‘ Florescent’ to reflect the colourful nature of the gin, but also ‘flora’ to allude to the floral botanicals represented on the bottle. Peering through the screen printed front of bottle, you see a stunning pink hibiscus flower, the catalyst to change the colour of the gin.
Brandmark, naming, packaging.
Nikko Asset Management is one of the largest asset managers globally. The Climate Statement is a report produced yearly by Nikko AM New Zealand. It addresses the impacts of climate change and their effects on business and policy. The statement outlines how Nikko AM NZ integrates climate risks and opportunities into investment processes, reflects evolving regulations, and shows its commitment to aligning with climate standards and preparing for future impacts.
The document was designed to visually represent the negative impact of climate change and how we can mitigate with positive action. It features stark imagery of natural disasters and adverse environmental impacts, contrasted with visuals of renewable energy sources like wind turbines and solar panels, and thriving green landscapes. This balance illustrates both the challenges and progress towards sustainable solutions.
Visual Communication Strategy, Design.
We recently developed three distinct new brands for United Fisheries, specifically created for Costco: Loco Loco, Lucky Boy, and Ya Tai. Each brand embraces its cultural roots while appealing to food enthusiasts seeking quick, authentic, delicious tasting foods.
Loco Loco brings vibrant, Mexican-inspired street styled foods to the table, with a playful and energetic identity. Lucky Boy offers authentic Chinese-inspired dishes, capturing the street food essence with a cheeky, youthful vibe. Ya Tai delivers the refined taste of Japan, combining tradition with modern convenience.
Each range is designed for those who want traditional hand-made, high-quality foods that are ready in under 10 minutes, making them perfect for busy food lovers who refuse to compromise on taste.
Strategy, Naming, Brand Identity, Packaging.
The Junior Tri-Nations Indoor Netball is an event that boasts 19 top teams from Australia, South Africa and New Zealand. These players are the next generation of players coming through and play in different categories – under 12, under 14, under 16, and sometimes under 18. The brand identity we have created for the 2024 competition, run by the World Indoor Netball Association (WINA), is to be held in Auckland, New Zealand.
Taking inspiration from a netball, hoop and the iconic New Zealand fern, we amalgamate these core elements to create a 3-dimensional symbol to personify the sport and the host nation. This vibrant and dynamic design reflects the competitive nature of the Tri-Nations tournament, which sees the teams go head-to-head. By integrating these elements, the logo pays homage to New Zealand’s sporting heritage in a fresh way while emphasising the international aspect of the competition, creating a cohesive visual identity.
Brand identity, guidelines, comms.
Before
Mansons Construction is a leading company specialising in high-quality commercial, residential, and industrial building projects with a commitment to innovation and client satisfaction. They collaborated with Culley’s, a renowned name in the hot sauce industry, to create a unique and memorable Christmas gift. Culley’s crafted an exclusive range of four distinct medium to hot sauces.
We were tasked with what to call them and to create a holding tray for them so they would be proudly displayed within the recipients homes. We came up with names inspired by building terms: Roof Shout, Leveller, Foreman, and Blowtorch. These playful and thematic names added a creative twist to the gift, resonating with Mansons industry roots. The sauces were elegantly presented in a bespoke steel carry tray, combining aesthetic appeal with practicality.
Packaging, carry tray, box and recipe card.
We were approached by the National Party to refresh and warm up their dated identity, with a simple mandate to keep the ‘N’ and the colour blue. The identity was then to be handed over to their greater team and electorates to implement. One of our key insights was the Southern Cross stars were lost within the mark and was there an opportunity to make them play a larger role within the identity.
Our solution was creating an iconic ‘N’, which was bold and confident, one that would have good stand-out on both large and small scale touch points. This then gave us the opportunity to integrate imagery within the mark and humanise the brand. The logo mark was supported by a flexible suite of brand assets that reflected a bright and confident direction for the party. The blue was given more warmth and energy by adding a magenta hue.
Brand identity, brand guidelines.
Before
Moana Park Estate had ambitions to become a world recognised producer of ultra premium wines, grown in the iconic New Zealand wine growing region of the Hawke’s Bay. However their packaging did not communicate neither the quality of the wine nor this ambition. It lacked clarity and direction. Building on the name ‘Moana’ and of the land, we created packs for the three tiers that sat within the range, giving each its own unique identity and story :
Moana Classic Range Thrust skywards by the 1931 Hawke’s Bay earthquake, the rich alluvial soils of Moana Park Estate were once the bed of a flowing river. For us, this perfectly symbolises the abundant power of New Zealand, where we grow and gather goodness from the land and from the sea. Reserve Range Hawke’s Bay sits where the power of the land meets the seductive pull of the sea. Moana Park Estate was formed by that elemental tension, rising from a riverbed after the great earthquake of 1931. So was our climate, perfect for producing complex yet elegant wines. The label takes the view of the topography looking back towards the land from the sea. Single Vineyard Range Hinemoana, the mother of the oceans and the guardian of the seas, protecting those that traverse the oceans, and the inspiration for our finest wine from Moana Estate Winery.
The strategic repositioning of Moana Park Estate’s wine ranges has not only clarified the brand’s identity but has also enriched it with storytelling depth. Each range now conveys a distinct narrative that resonates with consumers. This has reinvigorated the brand, creating a clear, compelling presence in the market.
Strategy, brand identity, packaging.
Before
Kāpiti’s positioning line of ‘at Kāpiti we are relentless in or pursuit of taste’ was the starting point for us to create three distinct multipack Cheese Gift Boxes. The boxes had to celebrate the amazingly hand-crafted cheeses and embody the premium quality and rich heritage of the Kāpiti brand. The goal was to create an elegant, functional, and eco-friendly packaging solution that enhances the overall gifting experience and leaves a lasting impression that the brand is synonymous for.
The use of moody photography with subtle pairings not only enhanced the visual appeal of the cheeses but also creates an immersive sensory experience. By focusing on lighting, composition, and carefully selected pairings, the photography evokes the rich, complex flavours of the cheeses, making the gift box a truly memorable and enticing offering.
Naming, packaging, communications, digital.
The Anchor enriched range portfolio, consisting of Calci+, Protein+, Silver Top, Organic, Plant Based bottle and Zero Lacto had low consumer awareness and was difficult to navigate as all the products had their own look, with no consistent style or system linking them together. In addition, there was no clear hierarchy or messaging for the nutritional benefits of the product – strengthening your bones, kinder on your tummy, more protein to keep you fuller for longer etc.
These were then categorised in to 3 groups, the core range, the wellness range and the premium range. Each range had their own system to separate the offers and help consumers navigate their way through the various types of milk. The packs also had to communicate they were a more premium offer than standard milk and deliver on taste.
We developed unique imagery for each range to help communicate the benefits and a clear and consistent hierarchy across the full range.
Product packaging, range architecture, message hierarchy.
Before
We recently designed this beautiful premium gift box for Henkell Vintage Sparkling Wine. Taking inspiration from the fresco paintings found in the Henkell wine cellars, we used a painting to capture romance and celebration, the perfect occasion for a glass of Henkell Vintage.
Gift box.
