Tegel

PROJECT

Once renowned for its bright blue colour and big red T, Tegel had become a brand of many different looks across both packaging and the brand mark itself. Our job was to strengthen the logo and redefine the Tegel blue – an intrinsic characteristic that we couldn’t shy away from.

We re-ignited Tegel’s brand by giving it a heart and soul, through a dynamic family look that could stretch across 240+ SKUs nationally as well as an extensive export portfolio. The design needed enough flexibility that it could target different need states across every category.

PROJECT OUTPUT

Brand identity, packaging, trade material, events, brand guidelines, corporate stationery.

 

Before

Waste-Not Kitchen

PROJECT

Every year, Kiwis send over 123,000 tonnes of food to landfill that could have been eaten. Waste-Not Kitchen has been set up to repurpose good meat waste from Farro Fresh that would have been sent to landfill, in to nutritious soups, providing meals for those in need by using a ‘buy one, give one’ approach. By buying one Waste-Not Kitchen soup, they donate one to families in need in our local community. Their overall mission is to achieve zero meat wastage in New Zealand, by re-purposing surplus meat to nourish the lives of those in need.

We worked with Waste-Not Kitchen to develop their brand and packaging, and created these charming little character illustrations for their flavours. In just 2 weeks, Waste-Not Kitchen had already gifted over 200 soups to those in need, and saved good meat going to landfill.

Good for you. Good for the community. Good for the planet.

PROJECT OUTPUT

Brand identity, logo design, packaging, illustration.

St Cuthbert’s

PROJECT

In 2018, St Cuthbert’s evolved their brand strategy, based around a brand essence of ‘Making Girls Amazing’. We worked with the school to update their visual identity and bring this to life through various key touchpoints, including their website, Open Day collateral, and their flagship publication, the 2019 Prospectus.

PROJECT OUTPUT

Visual identity, prospectus, website, E-newsletter, marketing communications, merchandise.

Makers Anonymous

PROJECT

Makers Anonymous, an innovative new wine brand by Pernod Ricard with a unique proposition to grow the premium wine segment. The brand was to go beyond the expected category wine credentials and more so than any other brand in the Pernod Ricard portfolio.

We developed a brand and packaging that was inspired by those moments when everything just comes together beautifully. Makers Anonymous is a collision of something expected with the unexpected. Glamorous rebellion.

Printed directly to the bottle, the variants are bold and simple allowing the colour of the wine to shine through. Overprinted with gold metallic graffiti style type, defacing the classic wine bottle with a gold metallic ensures the graffiti concept is seen as glamorous and playful. The expected with the unexpected. For the packaging and collateral, we created the bespoke typeface ‘Rebellious’, designed in collaboration with Dave Foster.

PROJECT OUTPUT

Branding, naming, packaging design, typeface.

Sugartree Lane

PROJECT

As Auckland continues its giddy growth, a new urban life is flourishing within the once empty CBD. SugarTree Lane, a retail hub neatly contours around the edge and under the impressive SugarTree development. The development sits in a new ‘golden’ triangle between Ponsonby, Grey Lynn and Freeman’s Bay and flanks the CBD, within easy walking and cycling distance to many of the city’s main attractions.

We partnered with SugarTree to create the naming, brand identity, website and marketing collateral to help promote and sell their retail spaces and bring the potential of the development to life. The identity plays on the open laneways configuration of the development, while the messaging alludes to the infinite possibilities that can be enjoyed at SugarTree Lane.

PROJECT OUTPUT

Naming, brand identity, website, marketing collateral, advertising, environmental graphics, way-finding.

Woodstock

PROJECT

– via BC&F Dentsu

Woodstock Bourbon was struggling with an identity crisis. Even though it was made with true Kentucky Bourbon, it lacked authenticity & credibility. The current packaging had Kentucky Bourbon repeated seven times on the front of the can, yet consumers weren’t making the connection.

We developed a stronger, more iconic brand mark that locked-up with key elements illustrating Woodstock’s genuine heritage. Telling the brand’s story through layering and detail of handcrafted aged typography, messaging and imagery.

PROJECT OUTPUT

Brand mark, packaging, range architecture.

 

Before

Mosin Fresh

PROJECT

Moisin Fresh is a liquid coffee concentrate from Papua New Guinea. Our task was to develop a new brand identity and packaging that showed off this exotic paradise. There was no shortage of rich inspiration from the local environment, the amazing wild life, stunning fauna and some of the best organic coffee in the world. Every care was taken with the illustrations, type & printing to create a piece of art that captured the beauty of this product and place.

PROJECT OUTPUT

Brand identity, packaging, illustrations.

Numberworx

PROJECT

Creating a new start-up is a big move and it was no different for Numberworx who offer businesses financial acumen & guidance to all sort of businesses. Launching themselves into the market for the first time, they needed a brand identity that gave them and potential new clients confidence. Our inspiration for the naming, logo design and collateral for Numberworx was piecing together the financial puzzle of business, delivered with simplicity and framed it up in a way that made it easy for people to understand and relate to.

PROJECT OUTPUT

Naming, logo design, stationery, collateral.

Anchor Flavoured Milk

PROJECT

The biggest challenge for this brief from Fonterra was the packaging update for Anchor Flavoured Milk had to work in up to 14 very diverse countries, across multiple languages. Based on research insights we moved away from the previously sports focused packaging, to a simpler, bolder design that heros flavour and has the personality and stand-out to connect with younger consumers and transcend language barriers.

Strong, visual point-of-sale was a must to help communicate the packaging change and grow the brands share across these markets. We brought the packs to life on the comms. touch-points so if you couldn’t read you would still understand the message.

PROJECT OUTPUT

Packaging, point of sale, vehicle livery, trade presenters, promo give-aways, outdoor advertising.

 

Before

Church Road Gwen

PROJECT

Church Road Winery were introducing a fine wine Provence style Rosé to their portfolio, a wine that was different to anything they had ever launched, so was deserving in its own range and pack style.

The wine style was aligning with Church Road’s expertise and heritage, and would be more feminine and delicate than any other product in their portfolio. This provided an opportunity to resonate with a female audience and recruit new consumers to the brand via a beautiful, sophisticated and distinctive proposition.

Our design inspiration came from a poem written by Tom McDonald to his wife, Gwen: ‘Wine must be gracious, loving and charming. Wine is like a partner in life…’ We created a striking illustrated silhouette of Gwen, and kept the rest of the bottle design simple with elegant typography.

PROJECT OUTPUT

Wine branding, naming, packaging.