Brand Identity - Tried & True Design

Junior Tri-Nations Indoor Netball 2024 New Zealand hosting an international youth tournament needed an identity with real energy. We delivered one bold enough to match the athletes.

Blueprint Global A global logistics business that looked like a generic freight company. We gave it a brand as intelligent as its operation.

Service Foods New Zealand's largest private food distributor kept being mistaken for a catering company. We reframed the brand around provenance — farm to delivery.

The New Zealand National Party A political identity that had grown static and corporate. We modernised it without losing what made it recognisable.

GoalsGetter One of the world's largest investment companies wanted everyday Kiwis to feel like investing was made for them. We built the brand from scratch — name, strategy, identity and made it feel possible.

Blackbird Finance A progressive vehicle lender with a dated brand. We gave Blackbird the confident, distinctive presence its offer deserved.

Nikko AM NZ Investment Scheme Climate Report One of the world's largest investment companies needed its climate report to go beyond compliance. We turned complex data into a compelling story of leadership.

United Fisheries A business with genuine purpose had no way to express it. The Sea Believers platform unified them inside and out.

Brand Marks A logo is the most distilled expression of a brand — one mark that has to carry meaning, stand out and endure. This is a selection of identities we've built across industries: each one grounded in strategy, refined into form, and designed to do real work in the world.

Anchor Protein+ Protein yoghurt didn't feel tasty. We redesigned the range to lead with flavour — and won Silver at the Transform Awards.

Moana A Hawke's Bay winery with global ambitions but packaging that couldn't carry them. We built a three-tier identity rooted in land, sea and Māori mythology.

Anchor Branding One of NZ's most trusted dairy brands had lost its emotional clarity. We built the masterbrand system that brought it back.

United Fisheries Brands Three new food brands created from scratch for Costco. Each with its own culture, energy and instant shelf appeal.

Arcadia Ten architecturally designed Epsom townhouses needed a brand as considered as the buildings. We built one that sold the vision before construction was complete.

Bird & Barrow A free-range brand built on a fictional story had lost consumer trust. We rebuilt it around the real farmers — and won Gold.

Culley’s Hot Sauce A farmers' market brand gone global, with personality bigger than its packaging. We gave Culley's the identity to match.

Waste-Not Kitchen Surplus meat turned into soup, with every purchase donating another to a family in need. We built a brand as warm and purposeful as the idea behind it.

Vietrose A fast-growing Vietnamese food manufacturer exporting globally but looking local. We built a world-class identity from the ground up.

Tegel Eleven logo versions, 240+ SKUs, 8 months, no coherent system. We rebuilt the identity and restored Tegel's authority as New Zealand's market-leading poultry brand.

Tip Top Bakery 36 SKUs fragmenting into irrelevance. We rebuilt the range architecture, strengthened the hero red, and lifted sales significantly across the category.

Church Road Single Vineyard A new premium tier for Church Road, positioned between Grand Reserve and Tom. Built on the idea that simplicity is the ultimate sophistication.

Munch’n A premium berry brand for global export, built to work across kiwiberries, blueberries, cherries and strawberries — bold enough to create loyalty in a category that doesn't usually have it.

Sugartree Lane A new CBD-fringe retail precinct needed a name and identity that could attract tenants before it was even finished. We gave it both.

Anchor Flavoured Milk Fourteen global markets, different languages and cultures. We created pack characters that communicated Taste, Energy and Strength without words.

Number Worx A specialist trades business needed a name and identity that commanded immediate respect. We built it from scratch.

Mosin Fresh Extraordinary coffee from the mountains of PNG — with a brand that didn't come close to doing it justice. We created illustrated packaging that made it giftable and collectable.