OUR
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At Tried&True, we believe that exceptional design must be built on a foundation of insight, market understanding, and clear strategic thinking. Our case studies showcase how we translate those foundations into bold, distinctive design that drives real-world results.

From launching new ventures to repositioning established businesses, our work reflects the belief that design is most powerful when it’s rooted in purpose, and a strong brand platform. Explore our case studies to see how informed creativity can shape brands that connect, resonate, and endure.

General Capital & General Finance Brand Identity, Web Design, Annual Report, Comms. Junior Tri-Nations Indoor Netball 2024 Brand Identity, Brand Guidelines, Comms The New Zealand National Party Brand Identity, Brand Guidelines Blueprint Global Brand identity, vehicle livery, collateral, stationery, signage Good Feeding Strategy, Naming, Visual Identity, Packaging, Communications Kāpiti Visual Identity, Packaging, Communications Brand Marks A selection of different works Nikko AM NZ Investment Scheme Climate Report Visual Communication Strategy, Design GoalsGetter Brand strategy, visual identity, illustrations Blackbird Finance Brand mark, signage, collateral, livery, website Service Foods Brand identity, vehicle livery, advertising, stationery, events, trade marketing, printed communications, corporate profile, video, website. Anchor Protein+ STRATEGY, BRAND IDENTITY, PACKAGING, ADVERTISING Bird & Barrow Strategy, naming, packaging, website, communications, livery United Fisheries Brand strategy, identity, packaging, website, vehicle livery, events, brochures, advertising, stationery Kirk Group Corporate Profile, Marketing Collateral Anchor Branding Master brand system, brand guidelines Florescent Gin Brandmark, naming, packaging Anchor Milk Portfolio Product packaging, range architecture,
message hierarchy United Fisheries Brands Strategy, Naming, Brand Identity, Packaging M by Montana Brand identity, packaging Henkell Freixenet Packaging Kāpiti Gift Boxes Product packaging Moana Strategy, Brand Identity, Packaging Fresh’n Fruity Indulge & Greek Brand identity, packaging, advertising Montana NZ Collection Naming, positioning, packaging, illustration Arcadia Branding, collateral, communications Culley’s Hot Sauce STRATEGY, BRAND IDENTITY, PACKAGING Vietrose Brand identity, corporate profile, website, collateral, uniforms, office interior, livery Waste-Not Kitchen Brand identity, packaging, illustration St Cuthbert’s Prospectus, website, E-newsletter, marketing communications, merchandise Mansons Culley’s Gift Box Product design, product packaging Tegel Brand mark, packaging, trade material, events, guidelines, corporate stationery Anchor Flavoured Milk Packaging, Point of Sale, vehicle livery, trade presenters, promo give-aways, outdoor advertising Church Road 120 Years Packaging Sugartree Lane Naming, brand identity, website, marketing collateral, advertising, environmental graphics, way-finding Church Road Gwen Branding, naming, packaging, illustration Tip Top Bakery Brand Refresh Church Road Single Vineyard Strategy, Packaging, Comms Anchor Export Nutritional Strategy, advertising, POS, school initiatives, gift with purchase, mobile events, video Munch’n Brand identity, naming, packaging, stationery, in-store activation, social media, animations Zeelandt Brewery Brand identity, brand mark, naming & stories, packaging, illustration, stationery, livery, apparel, beer taps, trade marketing and in-store POS Makers Anonymous Branding, naming, packaging, typeface Deutz Rebrand, brand mark, packaging Woodstock Brand mark, packaging, range architecture Number Worx Branding, naming, stationery, collateral Mosin Fresh Brand identity, packaging, illustrations Pask Winery Branding, packaging, event collateral, digital, advertising