OUR BRAND
WORK

—

At Tried&True, we believe that exceptional design must be built on a foundation of insight, market understanding, and clear strategic thinking. Our case studies showcase how we translate those foundations into bold, distinctive design that drives real-world results.

From launching new ventures to repositioning established businesses, our work reflects the belief that design is most powerful when it’s rooted in purpose, and a strong brand platform. Explore our case studies to see how informed creativity can shape brands that connect, resonate, and endure.

Nikko AM NZ Investment Scheme Climate Report Visual Communication Strategy, Design Junior Tri-Nations Indoor Netball 2024 Brand Identity, Brand Guidelines, Comms The New Zealand National Party Brand Identity, Brand Guidelines Blueprint Global Brand identity, vehicle livery, collateral, stationery, signage Moana Strategy, Brand Identity, Packaging United Fisheries Brands Strategy, Naming, Brand Identity, Packaging Mansons Culley’s Gift Box Product design, product packaging Kāpiti Gift Boxes Product packaging Anchor Milk Portfolio Product packaging, range architecture,
message hierarchy Henkell Freixenet Packaging Fresh’n Fruity Indulge & Greek Brand identity, packaging, advertising M by Montana Brand identity, packaging Anchor Branding Master brand system, brand guidelines Florescent Gin Brandmark, naming, packaging United Fisheries Brand strategy, identity, packaging, website, vehicle livery, events, brochures, advertising, stationery Good Feeding Strategy, Naming, Visual Identity, Packaging, Communications Kāpiti Visual Identity, Packaging, Communications Vietrose Brand identity, corporate profile, website, collateral, uniforms, office interior, livery GoalsGetter Brand strategy, visual identity, illustrations Service Foods Brand Identity Brand strategy and brand identity, vehicle livery, advertising, stationery, events, trade marketing Anchor Protein+ STRATEGY, BRAND IDENTITY, PACKAGING, ADVERTISING Blackbird Finance Brand mark, signage, collateral, livery, website Arcadia Branding, collateral, communications Bird & Barrow Strategy, naming, packaging, website, communications, livery Montana NZ Collection Naming, positioning, packaging, illustration Culley’s Hot Sauce STRATEGY, BRAND IDENTITY, PACKAGING Tip Top Bakery Brand Refresh Tegel Brand mark, packaging, trade material, events, guidelines, corporate stationery Waste-Not Kitchen Brand identity, packaging, illustration St Cuthbert’s Prospectus, website, E-newsletter, marketing communications, merchandise Makers Anonymous Branding, naming, packaging, typeface Sugartree Lane Naming, brand identity, website, marketing collateral, advertising, environmental graphics, way-finding Number Worx Branding, naming, stationery, collateral Anchor Flavoured Milk Packaging, Point of Sale, vehicle livery, trade presenters, promo give-aways, outdoor advertising Church Road Gwen Branding, naming, packaging, illustration Deutz Rebrand, brand mark, packaging Kirk Group Corporate Profile, Marketing Collateral Brand Marks A selection of different works Pask Winery Branding, packaging, event collateral, digital, advertising Zeelandt Brewery Brand identity, brand mark, naming & stories, packaging, illustration, stationery, livery, apparel, beer taps, trade marketing and in-store POS Service Foods Corporate profile, video content, website Anchor Export Nutritional Strategy, advertising, POS, school initiatives, gift with purchase, mobile events, video Church Road Single Vineyard Strategy, Packaging, Comms Church Road 120 Years Packaging Munch’n Brand identity, naming, packaging, stationery, in-store activation, social media, animations Woodstock Brand mark, packaging, range architecture Mosin Fresh Brand identity, packaging, illustrations